Consent Media Solutions
Consent Marketing is at the CORE of the Digital Revolution
Consensual Relationships Replace Mass Marketing
In today's digital media world, consumers have more options than ever to control what marketing messages they want to receive and how
they want to receive them.
Traditional mass marketing is literally disappearing as a major marketing influence in consumer's lifestyles- and wasting your direct
marketing dollars.
Consent Media's digital media and marketing solutions provide you with the consent based capabilities you need to capture customer
choices ranging from basic opt-ins to detailed preferences. An integrated marketing campaign needs an integrated preference management
capability to guarantee that the customer experience is consistent and relevant across all communications. These can include:
- Which channel(s) customers prefer (mobile, text, email, phone, social)
- When to contact the customer (daily, weekly, monthly, events)
- What products, services, offers or promotions to contact the customer about
This information can then be used to govern how marketing campaigns are applied to each individual customer, making sure that they
receive only the communications they want in the way they want and when and how they want.
The Consent Media Solutions Roadmap:
Consent Media's digital media and marketing solutions provide you with the consent based capabilities you need to capture customer
choices ranging from basic opt-ins to detailed preferences. Collect and augment customer preference information during any interaction
with the customer. An integrated marketing campaign needs an integrated preference management capability to guarantee that the customer
experience is consistent and relevant across all communications. These can include:
- What channel to contact with (mobile, text, email, phone, social)
- When to contact the customer
- How often to contact the customer
- What products, services, offers or promotions to contact the customer about
ACQUISITION and LEAD Generation: Consent Media provides clients with a powerful set of customer engagement and acquisition tools.
Through SMS, mobile web (WAP), social media, IVR (Interactive Voice Response), e-mail, online and mobile advertising, campaigns can be
run across multiple channels with numerous ways of engagement.
ENGAGE: Consent Media will build a strategic digital media plan to engage new customers through SMS, mobile web (WAP), social media, IVR
(Interactive Voice Response), e-mail, online and mobile advertising, campaigns can be run across multiple channels with numerous ways of
engagement.
MANAGE: Consent Media provides industry-leading strategic mobile consultation and support. Our experienced account management team can
execute your campaign or we can provide an intuitive, web-based user interface that can be accessed for easy creation, management,
reporting and optimization of campaigns.
RETAIN & BUILD: It is easier and more cost effective to retain a customer than it is to acquire a new customer; we know how important
Customer Relationship Management is to your business. With that in mind, we quickly build integration to your existing databases. Our
solutions give you, the marketer, a powerful and effective way to manage your customer relationships.
LOYALTY & ENGAGEMENT: The customer experience is an on-going relationship. We provide the engagement strategy and tools to help you
touch customers in a variety of ways and give them the freedom and control to select their preferred method of communication.
ANALYZE, MONETIZE & ROI: It's clear- digital media has the power to drive revenue and ROI more cost effectively than ever before.
Delivering a targeted message to the right customer in their preferred channel has never been more important, and more appreciated,
by your customers. Their response rates will be the telling truth. Consent Media delivers the intellectual capital, people, tools
and results to maximize the return on your digital investment.
Consent Media Results:
Consent Media's mobile and digital marketing solutions consistently generate response rates 5X higher than email and direct mail.
Consent Media offers a wide range of proven mobile and social media solutions designed to help brand marketers acquire and retain new
customers and expand the reach of their marketing initiatives.